It’s time for a shoot-out! The Pumpkin Pie Pop Tart™ vs Trader Joe’s Organic Frosted Toaster Pastry: Pumpkin.
The Pumpkin Pie Pop Tart! Now this we were excited about. The toaster pastry in general is a weird beast, because it isn’t really a pastry, a toaster doesn’t really cook the thing persay and most of the time it’s enveloped in a carapace of icing that imbues its corn syrup saccharine into everything that lays within. But there’s a time and a place for a pop tart and we appreciate them for what they are. We committed blasphemy to begin with, trying the pop tart “straight up” without toasting. You mostly get icing and autumn colored sprinkles in the first bite and the pumpkin doesn’t come up strong. There’s no particular flavor to the icing, we were hoping it would carry a faux whipped cream flavor to reflect the cream on the delicious rendered pumpkin pie box art, but no dice. Inside the pop tart there is an approximation of a Smuckers seedless preserve, which I think is made up of one part molasses and one part corn syrup. I get no pumpkin flavor out of it, maybe some apple.
Now we come to a bridge where we discuss the fundamental differences between those that tout “pumpkin pie” flavor as opposed to “pumpkin spice”. I get that pumpkin spice will have no pumpkin. I get that pumpkin pie itself is designed around masking pumpkin flavor. But there is meant to be a little pumpkin. And we got none. I’m surprised they didn’t just blend the interior to a smooth opaque concoction, to duplicate the lock and feel of pumpkin pie. Maybe give the crust some graham cracker to it? I’m just throwing ideas out here.
Becky notes that the lack of pumpkin flavor also, but finds it to have a generic holiday taste. It could have been re-labeled as “Gingerbread” or “Eggnog” with no one the wiser.
Let’s toast this thing up! Now I am a little more into it. The icing breaks up a little more, there’s a wonderful cinnamon nose, which is probably my favorite part of it. Now, maybe our preparations were lackin. Simply toasting the pop tart? Not enough, according to our friends at the Kellogg’s company. Perhaps consider making it part of a complete (and healthy) Kellogg’s Thanksgiving Breakfast. The way you make it healthy is by actually cutting off most of the calories contained in the pop tart!
Flying from one pseudo-pastry to another, let’s toss in the Trader Joe’s facsimile. There is a welcome savory taste to the crust. Not a whole lot of pumpkin spice and in general the flavor is very subdued. This simplicity makes this pastry totally edible on a daily basis, which is a beautiful and dangerous thought. The interior is reminiscent of the goop within Trader Joe’s excellent “A Pumpkin Walks Into A Bar” granola bar/fig newton-esque snack. Not much else to say other than that!
In conclusion, Mr. Trader Joe continues his reign reign as the emperor of pumpkin flavor.
This week we will continue to discuss Joe’s contributions to the aisles of pumpkin goods in the first part our Trader Joe’s Pumpkin Flavor Round-Up!